Corporate Chattisgarh Anti-terrorism Campaign
This campaign picked up a Clio for best copy craft. And is currently being taught as a part of the Mumbai University syllabus.
The objective of the campaign was to raise at least a doubt in the minds of the TG which included a whole range of people who might be tempted to support, encourage or assist terrorist groups. Many of them were both well-qualified and well-settled with jobs in leading corporates and found their militancy through ideology rather than social or material deprivation. As well as youngsters who might be nurturing the idea of joining a terror organisation.
My Contribution
Idea | Copywriting | Art Direction | Collaboration with photographer + production teams
The university textbook.
